Consumerism! The Musical (or - Blog Post #1)

What kinds of strategies does this video use to make its argument?  What sorts of genres does it draw on in the music and dancing?  How does it use satire to make a point?  What audience do you think this video is intended for?  If you look at the video on youtube, you can also see how the producers of the video present it (in the caption) - what does this tell you about their intentions for the video?  Is the video successful?  How has it been received?