http://www.youtube.com/watch?v=3iuG1OpnHP8
This video is an advertisement for the Dr. Pepper 10 diet soda. The advertisement is basically showing some typical hollywood style action and adventure movie scenes, and a muscular man as the main character. Interestingly, the ads explicitly says that the drink, with only ten "manly" calories per can, is only for men but not women who enjoy romantic comedies instead of action movies as depicted in the ads.
So, who do you think is the target audience of this video? What do you think is the main idea behind this advertisement and how does it relates to the product itself? How do you think the video is illustrating different gender roles? Do you agree with it? Why or why not? Do you think the advertisement is successful in promoting their product? How does the feedbacks on the YouTube page tell about public reception on the advertisement? Do you think traditional perception of the different between genders need to be changed? If so, how should it be changed?
